Sennheiser electronic GmbH & Co. KG is a German audio equipment manufacturer, specializing in equipment for both the consumer and professional audio markets, including microphones, headphones, and loudspeakers. Sennheiser is a world leader in high-end headphones, and one of few companies in the industry capable of engineering and producing revolutionary designs from the ground up.
Apart from producing for live music, studio, broadcast, video, and film production, Sennheiser’s professional audio division also produces solutions for business communication, such as presentations, conferences, meetings, visitor guidance, hearing support, and the education sector.
Keyword Management
Leveraging target audiences’ search patterns and client preferences, we conducted comprehensive keyword research. High-performance terms like “ceiling mic”, “conference room microphone system”, and “university microphone audio” were strategically integrated across product landing pages, ad copies, and technical articles.
This campaign focused on promoting the Sennheiser TeamConnect series, highlighting several core patented technologies. Given the technical nature of these terms, we simplified explanations and paired them with various use cases and scenarios. This approach helps target users quickly grasp the product’s features and benefits, leading to increased purchase intent and sales conversions.
Professional Analysis, Precise Strategy Formulation
We executed a thorough analysis of key competitors and provided advertising strategy recommendations. Starting from the brand’s unique features, we identified the target audience for promotion, established segmented positioning keywords and customized audience settings for the campaign.
Throughout the campaign period, we kept our client updated regarding the ad performance data, for making timely adjustments to strategies, enhancing the impression and click-through rate, and more important of all, facilitating the keyword search users to contact sales representatives and capture the business leads.
